CP2077: THE COST OF POORLY MANAGING EXPECTATIONS

Cyberpunk 2077 (CP2077) by CD Projekt Red Studio in Poland (CDPR, Stock: OTGLF) may be the most successful project failure in software development in history. On the one hand, it is unambiguously successful. The record sales figures for the first ten days following the December 10, 2020 release exceed 13 million copies (≈$780M) even after the raft of highly publicized, no-questions-asked refunds due to bugs and playability issues. On the other hand, the project is a failure for investors because its record sales fell short of analyst expectations of 16.4 million copies (≈$984M). For consumers, it failed because of eight months of delays followed by a delivery that lacked anticipated features. It did not perform as expected – being virtually unplayable on some legacy consoles – resulting in responses such as Sony removing the title from its PlayStation online store for all of its platforms.

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